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We scale empathy in design by helping innovators understand the needs of large groups

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Vision

OUR VISION

Our world is filled with so many different voices. We need technology that empowers us to understand them quickly and clearly. This is important because it would enable us to make better-informed decisions faster and build empathy into our interactions with each other, whether it's at home or at work. 

At FindOurView, we are using the collective intelligence of humans and machines (large language models / LLMs) to identify context in user-generated content and distill them into core insights. We envision our technology will become a new standard to reveal insights in complex situations, helping large groups reach consensus and desired outcomes. 

Product

The Problem

Digital Work Life

Primary market research (i.e. customer discovery) is one of the most important activities when starting a company, yet most founders still rely on docs and spreadsheets to organize their interview data. This leads to months of wasted effort and missed opportunities, with no market need one of the top 2 reasons startups fail, next to running out of cash.

Our Solution

We are building a tool to scale-up your primary market research (PMR), from initial outreach, to interviews, to synthesis of results. Think of this as a CRM for PMR, with AI to help you make sense of it all.

Drive your vision for the future by scaling empathy for your customers and bringing their needs and motivations into your strategy.

Use case

----  Other Use Cases  ----

Editorial Product Reviews

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Help writers and editors go through the rigorous product research process faster, so they can put more time into their writing.

Venture Studios

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Help venture builders and analysts research market opportunities faster and increase the chances of success for your next spin-out.

Product Design

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Help product designers organize and find trends in their interview data faster, with more time spent on human-centered design.

----  Civic Use Case  ----

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Our broader vision is to accelerate mutual understanding in communities globally by giving people tools that help them discover different perspectives and find common ground. 

Team

Our Team

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George Whitfield

CEO

MIT startups, complex systems modeling

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Rita Ma 

Marketing Lead

Multi-cultural marketing communication

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Mohit Juneja

Dir. of Machine Learning

Enterprise analytics, machine learning, NLP

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Josh Harding

Dir. of Full-Stack 

Engineering

Web/mobile apps, enterprise infrastructure 

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Lucas Furtado

Full-Stack 

Engineer

Responsive web design, user interaction

Our Advisors

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Lara Bathurst

   Strategy Advisor

Harvard BA Econ, USC MBA, corporate finance

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Rene Chen
Design Adivisor

MIT BS, RISD MID, innovation designer, 20 women in tech

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Thomas Vogel

Marketing Advisor

Creativity specialist, experienced marketer

Partners

Partners & Supporters

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More to come. Stay tuned!

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