Get a Unified Perspective
on Your Customers
Turn their valuable words into powerful insights and develop confident business strategy
The Problem
Unstructured consumer data such as open-ended survey responses and reviews contain valuable insights but require a high level of human effort to process. Despite many analysis tools on the market, marketers and researchers still need to spend a lot of time manually categorizing themes in the data and searching for relationships between them.
Our Solution
To address this unmet need, we built an analysis platform that automatically groups, categorizes and summarizes the most important customer feedback into fine-grained themes and reveals the degree of interplay between them, using our proprietary technology.
Our Product
O1
Get a summary of important feedback
Our Proprietary AI/ML algorithms detect the most important customer thoughts, and construct them into related themes and core insights.
​
So you don’t have to spend more time choosing only 1 or 2 comments from a theme group anymore.
O2
Understand the impact on your product
Quantify customers’ thoughts by themes and views (sub-themes) so you know exactly how relevant or important they are to your product.
No more ambiguity.
O3
See the interplay
between themes
Understand the degree of overlap between customers’ views at a glance.
So you don't have to look at each of them in a vacuum any more.
Easy process
O4
No more hours of manually reading through comments or complicated IT set up.
Just send us your data and collect results.
OUR VISION
The world is filled with many different voices today. We need technology that empowers us to understand them quickly and clearly. This is important because it would enable us to make better-informed decisions faster and build empathy into our interactions with each other, whether it's at home or at work.
​
At FindOurView, we are using the collective intelligence of humans and machines (AI / NLP) to identify context in user-generated content and distill them into core insights. We envision our patent-pending technology will become a new standard to reveal insights in complex situations, helping large groups reach consensus and desired outcomes.
---- Use Cases ----
Consumer Market Research
Provide Immediate insights to marketers and researchers, enabling them to move beyond anecdotal evidence and understand the consumer voice with fine-grained themes from unstructured text feedback.
Civic Engagement
Empower community engagement and accelerate mutual understanding by giving a lens that lets you discover different perspectives and find common ground with just one click.
Our Team
George Whitfield
CEO
MIT startups, complex systems modeling
Rita Ma
Marketing Lead
Multi-cultural marketing communication
Mohit Juneja
Dir. of Machine Learning
Enterprise SW/analytics, machine learning
Josh Harding
Full-Stack
Developer
Web/mobile apps, enterprise infrastructure
Our Advisors
Rene Chen
Design Adivisor
MIT BS, RISD MID, innovation designer, 20 women in tech
Thomas Vogel
Marketing Advisor
Creativity specialist, experienced marketer
