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Get a Unified Perspective

on Your Customers 

Turn their valuable words into powerful insights and develop confident business strategy

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The Problem

Unstructured consumer data such as open-ended survey responses and reviews contain valuable insights but require a high level of human effort to process. Despite many analysis tools on the market, marketers and researchers still need to spend a lot of time manually categorizing themes in the data and searching for relationships between them.

Our Solution

To address this unmet need, we built an analysis platform that automatically groups, categorizes and summarizes the most important customer feedback into fine-grained themes and reveals the degree of interplay between them, using our proprietary technology. 

Our Product


Get a summary of important feedback

Our Proprietary AI/ML algorithms detect the most important customer thoughts, and construct them into related themes and core insights. 

So you don’t have to spend more time choosing only 1 or 2 comments from a theme group anymore.


Understand the impact on your product

Quantify customers’ thoughts by themes and views (sub-themes) so you know exactly how relevant or important they are to your product.  


No more ambiguity.


See the interplay

between themes

Understand the degree of overlap between customers’ views at a glance. 


So you don't have to look at each of them in a vacuum any more.

Easy process


No more hours of manually reading through comments or complicated IT set up. 


Just send us your data and collect results.


The world is filled with many different voices today. We need technology that empowers us to understand them quickly and clearly. This is important because it would enable us to make better-informed decisions faster and build empathy into our interactions with each other, whether it's at home or at work. 

At FindOurView, we are using the collective intelligence of humans and machines (AI / NLP) to identify context in user-generated content and distill them into core insights. We envision our patent-pending technology will become a new standard to reveal insights in complex situations, helping large groups reach consensus and desired outcomes. 


----  Use Cases  ----

Consumer Market Research

Provide Immediate insights to marketers and researchers, enabling them to move beyond anecdotal evidence and understand the consumer voice with fine-grained themes from unstructured text feedback. 

Civic Engagement

Empower community engagement and accelerate mutual understanding by giving a lens that lets you discover different perspectives and find common ground with just one click. 


Our Team


George Whitfield


MIT startups, complex systems modeling


Rita Ma 

Marketing Lead

Multi-cultural marketing communication


Mohit Juneja

Dir. of Machine Learning

Enterprise analytics, machine learning, NLP

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Josh Harding

Dir. of Full-Stack 


Web/mobile apps, enterprise infrastructure 


Lucas Furtado



Responsive web design, user interaction

Our Advisors

Lara Bathurst

   Strategy Advisor

Harvard BA Econ, USC MBA, corporate finance

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Rene Chen
Design Adivisor

MIT BS, RISD MID, innovation designer, 20 women in tech


Thomas Vogel

Marketing Advisor

Creativity specialist, experienced marketer

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Cambridge, MA, United States

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